How Does Tablz Get You VIP Table? 🍽️

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Read time: 2 minutes

setting the scene

• you arrive at your favorite restaurant for the birthday dinner you booked months ago 🎉

• you follow the host to your table, located at the back of the restaurant, next to the bathroom and under an AC vent 🤬

• after requesting to move, the host brings you to the only other available spot you’re now in the middle of the restaurant where the noise prevents you from hearing the person across from you 🤦

• this week’s company assures that you have the perfect table for your special day

in a sentence

• reserve: restaurants can charge for high-demand tables

• 3D: virtually browse the floor plan through an immersive view of the dining room

bulleted version: similar to how concert tickets vary based on location in the venue, restaurants can now charge more for that spot with an open kitchen view 👩‍🍳

the basics

• industry: foodtech, booking software

• headquarters: Ottawa, Ontario 🇨🇦

• year founded: 2020

• company size: < 15 employees 💼

• investors: Branded Hospitality Ventures, Steven Kamali, Steven Simoni, Russ Rosenband

• amount raised: 150k

due diligence

what we like

• 🤝 creating revenue: as restaurants face decreased occupancy, rising supply costs, and low profit margins, any additional revenue goes a long wayTablz provides their service for free and takes a cut of table selections

• 💥 pricing revolution: dynamic pricing has become the norm across industries (airplanes, concerts, ridesharing, hotels), and the restaurant industry is nextwe are already seeing a shift, as 19% of diners want to choose their table

• 📲integrating instead of replacing: Tablz works alongside existing reservation systems like OpenTable and Resy

potential risks

• 💲consumer disengagement? will diners be receptive if booking a restaurant starts feeling like buying a plane ticket?

• 🗺 3D mapping: Tablz currently outsources the digitization of dining rooms with Matterport; providing this service in-house will provide better margins

• the state of the market: in an economic downturn, individuals are more likely to save where they can; will this impact the company’s expansion plans?

sponsored by

• one of the most difficult jobs for chefs and restaurant owners is managing orders from various suppliers 

• Choco provides a streamlined ordering platform allowing restaurant owners to save time, cut costs, and eliminate errors leading to food waste

• interested in joining the foodtech unicorn disrupting the global food industry? good news, they’re hiring

founder profiles

• Frazer Nagy (prev. CEO @ Transparent Kitchen, server @ various restaurants )

• Andrej Sakic (prev. communications @ Government of Canada)

• Jérôme St. Holaire (prev. cyber @ Government of Canada, CTO @ Transparent Kitchen)

comps

• OpenTable

• Resy

• Juicer

why Tablz: we’ve seen dynamic pricing touch nearly every industry; Tablz sits on a massive opportunity to disrupt the restaurant industry

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Stay Cute,
Garry & The Farm2Me Team 🌈

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P.P.S Click below to watch a Table video 👇

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