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Invest in French Squirrel, Holy City Straws, and the tech tools of DTC brands

Invest in emerging food & bev brands in Biodegradable Straws, Emerging Snacks, and more

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Hey there and welcome back to Food Tech by Farm2Me. We help you discover the best D2C brands and the tech stacks powering them.

We hope you are staying warm! This week we have two new brands to breakdown (French Squirrel and Holy City Straw Co) as well as a unique tool to discuss (Stockist).

Now, let’s get started 🛠️

Holy City Straw Co

Holy City Straws line of Earth straws are one of the only non-manufactured, 100% biodegradable, and 100% bio-based straws on the market today. Mother Earth is our machine.

Holy City Straws require minimal carbon usage during the beginning and end-of-life cycle. They come straight from nature and, when disposed, will naturally return to the Earth all while eliminating downstream waste! Unlock your early access here!

French Squirrel

French Squirrel Berets, a nutrient-dense, vegan and gluten-free refrigerated protein bite coated in 100% pure, organic chocolate is a distant memory for the founder, Sydney Karmes-Wainer.  For as long as she can remember, Sydney has always been passionate about food and cooking. In an attempt to rediscover Sydney's love for food after falling trap to the often-obsessive health food world, she began her food blog, French Squirrel.  Unlock your early access here!



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Stockist

Stockist is a tech tool that lets DTC brands create customizable and easy-to-install store locator maps for your websites. Their app is designed to enhance retail sales by guiding customers to physical purchase points, leveraging powerful analytics to understand market opportunities and see your customer behavior. Stockist's store locator integrates seamlessly with ecommerce websites like Shopify,  Check out the Stockist map on Farm2Me’s Coffee Roaster Locator !

AI TOOLS

Tech tools powering the best DTC brands

Rebuy: AI-powered personalization for e-commerce (link)
Klaviyo: Email personalization with AI integrations (link)
Smartly.io: Personalize your Ads 100,000x with AI, per geography and customer use case (link)
Range.me: Meet 3 buyers free, and over 50,000+ emerging food buyers (link)
Okendo: Reviews & Loyalty based on paclaging, flavor, ingredients, CX, and more (link)
Fairing: Attribution Surveys to help make sense of customer intent blackholes (link)
Algolia: Personalized Search using AI for e-commerce (link)
Braze: Personalized Customer Profile Databases (CDP) (link)

THAT’S A WRAP

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Last Week Today

  • Last week’s feature: One Trick Pony, a single origin peanut butter that leverages peanut oils and peanut sugars from the peanut itself to supply its flavor and sweetening, performed extremely well.

  • Subscriber feedback: “Customer are very excited to get back to. the days of peanut butter made of actual peanuts, from peanuts, for peanut butter lovers. Resounding 526 votes!”

Stay Cute,
Garry & The Farm2Me Team 🌈

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